The concept was inspired by the otherworldly landscapes of Cornwall and we wanted to create an almost metaphysical atmosphere with the shoot. Through the use of unearthly visuals and sounds, we wanted to bring to life the idea of love as an escapism to another world….
“They ran to only what they knew. In that moment they believe to live for nothing but each other” – Lyrics from With the Night by Everyone Moves Away (video track, be sure to check it out below)
The title of the shoot “Ether” is an extension of this concept in both meanings of the word. Ether: “a pleasant smelling drug used as an anaesthetic” is representative of an all-encompassing euphoric kind of love, one that overcomes earthly pains and troubles. Ether: “the upper regions of air beyond the clouds”again feeding into the transcendental landscapes of Cornwall and picking up on the notion of love as a spiritualistic feeling.
With stripped back, understated styling, we wanted the dresses and settings to speak for themselves (aided by the beautiful models and hardworking team of creatives of course!) and celebrate the idea of a fuss free modern take on bridal that focusses on the emotions behind the day.
With a special heart felt thank you to this hard working dream team…